planning

Now’s the time to plan for the 2018-2019 fiscal year

Posted on October 24, 2017 by Sandy Sponaugle and filed under Advertising, Economic Development, Websites.

At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …

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MEDA

Economic Development Week in Maryland (tell your story!)

Posted on October 17, 2017 by Sandy Sponaugle and filed under Business Development, Economic Development, Event, Maryland Economic Development Association.

Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity for all of us to tell the story of what Economic Development is, why it’s so important, and the value it brings to the state. If we celebrate life’s novelties …

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mobile-first indexing

Google is making important changes – are you ready?

Posted on October 13, 2017 by Sandy Sponaugle and filed under Social Media, Websites.

Recently I attended the Mid-Atlantic Marketing Summit. It was a great opportunity to connect with fellow marketing professionals and learn about new resources and tools. One MAJOR takeaway I got? Speakers emphatically stressed was that Google is making big changes in 2018 to how it creates and ranks search results, and is transitioning to “mobile-first …

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podcast

Check out my recent podcast interview

Posted on October 11, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media, Tourism.

Recently, I got the opportunity to be interviewed on the Zesty Marketing podcast, hosted by Whitney Hahn. Whitey is the managing partner of Digital Bard, a digital marketing company in Frederick, MD. I met Whitney several years ago and I’ve worked with her team on the production of over 30 videos together. We had a …

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Sandy Sponaugle

Platinum PR’s 15-year anniversary!

Posted on September 19, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, News.

This month, it’s Platinum PR’s 15-year anniversary! I started this company from my house, soon after the birth of my daughter Tabitha. I’d never thought of myself as an entrepreneur, but a friend planted the seed in my mind to start a marketing & PR company, and I wanted to see where I could take …

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Pinterest

5 Pinterest Strategies for Economic Development Organizations

Posted on July 27, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media.

Pinterest is a place for users to post “pins” of images onto their “boards.” It’s sort of like a virtual scrapbook for saving all your favorite recipes, ideas, fashion tips, quotes, and more. There are 150 million active monthly users on Pinterest. 81% of Pinterest users are Females. Men account for only 7% of total …

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