For those of you who’ve resolved to tackle new challenges in 2012, you still have an opportunity to try your hand at the puzzle in our 2011 Holiday Card. I’ve maintained a link in our blog: http://holiday.platinumpr.com/ The game is fun to play anytime! If you’re looking for an excuse to procrastinate on another resolution, … Read more »
Public relations is a field where success can be measured in a number of ways. Maybe you’ve seen your organization mentioned in a local newspaper, or maybe you’ve seen your company’s number of Facebook friends double in mere days. These are all indicators of success, but if you really want to crunch numbers, a program … Read more »
One of the latest marketing techniques to hit print materials is the use of QR codes. QR (Quick Response) codes are two-dimensional matrix barcodes designed to be read by smartphones, and when scanned, they can bring up anything from webpages to videos to photos and additional text. All types of businesses have begun implementing QR … Read more »
Earlier this month, we unveiled our newly designed website (www.platinumpr.com) and custom Facebook (www.facebook.com/PlatinumPRFirm) and Twitter pages (www.twitter.com/sponaugle) and www.Twitter.com/Platinum_PR. This rebranding initiative got us thinking about the importance of branding your company or organization. First of all, we should probably explain what “branding” and “rebranding” are before we discuss our reasoning behind the changes. … Read more »
The Google+ project is one of the newest forms of social media to date. It allows users to combine all of the regular aspects of Google with those of a social networking site. The creators of Google+ launched the website on June 28, 2011 as a trial or “field test” phase. This allowed a small … Read more »
Local consumers and frequent shoppers are the foundation of all thriving businesses. Often times, they are the ones who bring you the most business, promote your brand and can be your best advertisers. This is one aspect of “inbound marketing” which allows individuals to easily find your business and access basic information online by using … Read more »
In the world of business, competition is everywhere. Numerous companies try to reach and be chosen by the same customer base. However, instead of spending copious amounts of time, money and effort attempting to beat the competition, there are some businesses that take another approach. These businesses form strategic partnerships with other companies. A strategic … Read more »
Martinsburg, WV: Many individuals have the desire to own their own small business and be their own boss, but they are just not sure how to get started. With 9 out of 10 new small businesses failing in 2010, it is important to first learn the critical skills necessary for successful business ownership before you … Read more »
Cambridge, Maryland: The Maryland Economic Development Association (MEDA) is pleased to announce the recipients of their 2011 MEDA Awards: The Hagerstown-Washington County Economic Development Commission received the Economic Development Program Award. The Commission secured $19.45 million in Federal Recovery Zone Facility Bonds and disbursed funds to Rider Jet Center, the Bergman Eye Center, and Capital … Read more »
Frederick, MD: Twenty new retailers are joining Wegmans, Lowe’s and Marshalls at the Clemson Corner shopping center. On June 25th from 10 a.m. to 2 p.m., the public is invited to visit the anchors, specialty stores and restaurants and take advantage of special promotions and family-friendly activities scheduled for the Clemson Corner Grand Opening celebration. … Read more »
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