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Struggle With Creating Regular Content?

Posted on March 28, 2017 by Sandy Sponaugle and filed under Uncategorized.

I always push for clients to write regular blog content and newsletter content. For several clients, we’ll write their content for them on a very regular basis with the help of an Editorial Calendar. It works out so beautifully. We know every week and every month what we need to be writing. We can pace …

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economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

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The #1 Pet Peeve of Site Selection Consultants

Posted on February 27, 2017 by Sandy Sponaugle and filed under Blog, Websites.

Do you know what site selection consultants’ #1 pet peeve is? A sh*tty website. (Ouch… does that one hurt?!) If they scope out your organization online and see an outdated, unappealing website, full of tech issues, with no clear way to contact you, guess what… They’ll give up, lose interest, and move on. On the …

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I’m so freaking excited about this! (Big announcement!)

Posted on February 24, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, News.

Today, I have a super exciting announcement! I’ve spent the past 20 years working one-on-one with Economic Development Organizations, helping them to reach more prospects and grow their communities’ economies through strategic marketing. After spending thousands of hours giving one-on-one support, I have so much valuable marketing information & ideas in my head… I wanted …

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economic development website marketing

Economic Development Website Marketing

Posted on February 20, 2017 by Sandy Sponaugle and filed under Blog.

Economic Development website marketing can help shift perceptions throughout the messaging on your website. Have you ever wondered how to change the perceptions potential prospects might have about your community? For example, are there perceptions that your community is too… Rural Congested Expensive Inexpensive Far from the airport Close to the airport? This is one …

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How to Create (and Repurpose) High-Quality Content for Your Audience

Posted on February 7, 2017 by Sandy Sponaugle and filed under Blog.

Whether your prospects are going directly to your website, googling you, or hanging out on social media, a key way to get their attention is through creating valuable content. But… what should you write about? How can you advertise your organization in a natural way — keeping it interesting and non-salesy? With content, remember: it’s …

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