Sandy Sponaugle

Platinum PR’s 15-year anniversary!

Posted on September 19, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, News.

This month, it’s Platinum PR’s 15-year anniversary! I started this company from my house, soon after the birth of my daughter Tabitha. I’d never thought of myself as an entrepreneur, but a friend planted the seed in my mind to start a marketing & PR company, and I wanted to see where I could take …

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Pinterest

5 Pinterest Strategies for Economic Development Organizations

Posted on July 27, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media.

Pinterest is a place for users to post “pins” of images onto their “boards.” It’s sort of like a virtual scrapbook for saving all your favorite recipes, ideas, fashion tips, quotes, and more. There are 150 million active monthly users on Pinterest. 81% of Pinterest users are Females. Men account for only 7% of total …

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Snapchat

5 Snapchat Strategies for Economic Development Organizations

Posted on July 20, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media.

On Snapchat, users can post or privately send photos and videos that are only available for 24 hours. (Instagram later adopted this in their Instagram Stories feature.) Snapchat is more popular among young adults and teenagers. (71% of Snapchat users are under 34 years old. 45% of Snapchat users are aged between 18-24.) If you …

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Instagram likes

5 Instagram Strategies for Economic Development Organizations

Posted on July 13, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media.

Instagram is a very visual, user-friendly platform and a great place to tell stories through photos, videos, and small captions. This social network is all about the pictures or short videos and captions of the pictures. It incorporates hashtags, so people with common interests can search the hashtag and find your photo. In this 6-part …

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My surprising media hit in the Washington Post

My surprising media hit in the Washington Post

Posted on July 3, 2017 by Sandy Sponaugle and filed under Event, News.

Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger out there in the world!” She sent me a photograph that was in the Washington Post, and well… it WAS me! I had the privilege of attending this event as …

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LinkedIn Strategies for Economic Development Organizations

5 LinkedIn Strategies for Economic Development Organizations

Posted on July 3, 2017 by Sandy Sponaugle and filed under Economic Development, Social Media.

LinkedIn is a very business-oriented social network and a place to build connections with other professionals. People are going to LinkedIn during the work day, and so they are very business-focused, reading and sharing industry-related articles and topics. LinkedIn is a great place to start a relationship with someone professionally that you haven’t met, but …

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