Now that it’s 2012, a 2011 retrospective is in order. Last year, we welcomed several new clients, including Riccuiti’s, CNB Bank and Easels in Frederick. We also reconnected with several clients we hadn’t worked with in a few years, namely Progressions salon.spa.store, Yarnability (formerly Y2Knit) and Clemson Corner (from groundbreaking to grand opening). We’re proud … Read more »
The Shepherdstown Chronicle recently inquired about my resolutions for 2012. Intrigued? Give the following article a “twirl” (hint, hint) and keep me accountable: http://www.shepherdstownchronicle.com/page/content.detail/id/507832/Age-old-tradition-of-resolutions-continue.html For those who’ve resolved to manage their time better in 2012, here’s an excerpt: “I know this sounds crazy, but I’ve been taking tap and ballet classes and my goal is … Read more »
For those of you who’ve resolved to tackle new challenges in 2012, you still have an opportunity to try your hand at the puzzle in our 2011 Holiday Card. I’ve maintained a link in our blog: http://holiday.platinumpr.com/ The game is fun to play anytime! If you’re looking for an excuse to procrastinate on another resolution, … Read more »
Public relations is a field where success can be measured in a number of ways. Maybe you’ve seen your organization mentioned in a local newspaper, or maybe you’ve seen your company’s number of Facebook friends double in mere days. These are all indicators of success, but if you really want to crunch numbers, a program … Read more »
One of the latest marketing techniques to hit print materials is the use of QR codes. QR (Quick Response) codes are two-dimensional matrix barcodes designed to be read by smartphones, and when scanned, they can bring up anything from webpages to videos to photos and additional text. All types of businesses have begun implementing QR … Read more »
Earlier this month, we unveiled our newly designed website (www.platinumpr.com) and custom Facebook (www.facebook.com/PlatinumPRFirm) and Twitter pages (www.twitter.com/sponaugle) and www.Twitter.com/Platinum_PR. This rebranding initiative got us thinking about the importance of branding your company or organization. First of all, we should probably explain what “branding” and “rebranding” are before we discuss our reasoning behind the changes. … Read more »
The Google+ project is one of the newest forms of social media to date. It allows users to combine all of the regular aspects of Google with those of a social networking site. The creators of Google+ launched the website on June 28, 2011 as a trial or “field test” phase. This allowed a small … Read more »
Local consumers and frequent shoppers are the foundation of all thriving businesses. Often times, they are the ones who bring you the most business, promote your brand and can be your best advertisers. This is one aspect of “inbound marketing” which allows individuals to easily find your business and access basic information online by using … Read more »
In the world of business, competition is everywhere. Numerous companies try to reach and be chosen by the same customer base. However, instead of spending copious amounts of time, money and effort attempting to beat the competition, there are some businesses that take another approach. These businesses form strategic partnerships with other companies. A strategic … Read more »
Martinsburg, WV: Many individuals have the desire to own their own small business and be their own boss, but they are just not sure how to get started. With 9 out of 10 new small businesses failing in 2010, it is important to first learn the critical skills necessary for successful business ownership before you … Read more »
© 2011 Platinum PR. Web Design by Octavo Designs
