My obsession with kale, canning veggies and making jams

Posted on July 18, 2018 by Sandy Sponaugle and filed under Blog.

Summer is in full swing! And at the Sponaugle house, our garden is in full bloom. We’ve got kale, tomatoes, zucchini and more… Just check out the drone video my 17-year-old daughter Tabitha made. 🙂 Tabitha starts the garden by potting seeds in our home, which she nurtures until it’s time to plant them in …

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You’re talking – but can they hear you?

Posted on July 3, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Strategic Communication.

Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …

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My unofficial speaking tour ;)

Posted on June 20, 2018 by Sandy Sponaugle and filed under Event, Maryland Economic Development Association, News.

Since the beginning of May, I’ve been speaking almost nonstop at live events. My unofficial speaking event tour kicked off in early May, when I spoke at the MEDA Annual Conference. Here’s our panel where we discussed how to find your unique perspective… what makes your business or organization special. 🙂 Shortly after, I led …

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How to keep up marketing momentum while you’re on vacation

Posted on June 13, 2018 by Sandy Sponaugle and filed under Economic Development, Social Media, Strategic Communication.

As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what hotel to stay in, lining up the dog-sitter, etc. It’s no surprise that you’ll be taking time off work… So how can you plan in advance so that you have …

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Start With Who

Posted on June 6, 2018 by Sandy Sponaugle and filed under Business Development, Communications, Economic Development.

We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with your “who”! Each audience that an EDO must communicate with has different goals, needs, and challenges that you must communicate uniquely with to be effective. How are you communicating with… …

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